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NYC Accident Victims Families Feature in Ad Campaign Against Dangerous Driving

NYC Accident Victims Families Feature in Ad Campaign Against Dangerous Driving
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New ad campaign targets reckless drivers

New York City is launching an ad campaign targeting reckless driving that features family members of the victims.

The Department of Transportation ads warn motorists that "reckless driving kills." They're going up on bus shelters and billboards.

One ad features a woman holding a photo of her 14-year-old son in a graduation cap. She says he was killed while riding his bike and would have been 23 years old this year.

The Daily News says the city will launch a separate campaign targeting drunken driving later this week.

It says the city had 274 traffic deaths last year, the highest since 2008, and 148 pedestrian were killed.