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Fordham Conversations: Becoming the Brand of Choice

by Robin Shannon, Alen Kanlic
Fordham University with Brands From the Show

Alen Kanlic

Become the brand of choice for today's job market.

In a job market that’s improved but still bleak, a top notch résumé, cover letter and strong interviewing skills are essential, but there’s another way to become the brand of choice for a company.

On this week’s Fordham Conversations, Fordham Professor Steve Horowitz discusses the principles of Public Relations and how job-seekers can make themselves more appealing to potential employers through branding.  We also hear from Fordham students Lauren Hutt and Katherine Graham, who went through their own self discovery process to uncover their personal brand.
You can hear Fordham Conversation’s every Saturday at 7am on 90.7 WFUV.

You can hear Fordham Conversations through our weekly podcast.

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Becoming the Brand of Choice



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