Business Support of WFUV

To learn more about business support of WFUV, email underwriting sales or call Shari Rosen Ascher at 718-817-4554.

Why Become a
Corporate Underwriter
on WFUV?

• Unique Programming: There's nothing like us anywhere else on the radio dial.
• Loyal Listeners: Attentive WFUV-lovers, not "button-pushers."
• Our Audience: An extremely desirable group of sophisticated and well-educated listeners, hard to reach with traditional media.
• Coverage: We reach both the city and the suburbs, at suburban radio prices.
• You Stand Out: A clutter-free environment - we air only one minute of underwriting spots per hour.
• The 'Halo Effect': Seven out of ten public radio listeners say they are more likely to patronize companies that support their public radio station.
• Personalized Attention: We can help craft your message to suit public radio standards.

Audience Demographics

A little more about our listeners:

• 74% are between 25 and 54.
• 59% are men, 41% women
• 29% live in New York City, 71% in the suburbs
• 44% executives, managers, or professionals
• 79% attended college, graduated from college or have postgraduate degrees


• 64% attended live theatre in the last year
• 57% attended at least one movie in the last three months
• 42% visited a museum in the last year


• 46% have investments valued at $100,000 or more
• 63% made an online purchase in the past year; 30% spent $1,000 or more
• 76% donate money to environmental, cultural, human rights and relief organizations, and public broadcasting

We're number one!

• WFUV ranks #1 among all New York stations for the percentage of listeners with household income $150,000+ (28%).
• WFUV ranks #1 for percentage of listeners whose occupation is executive, managerial, or a professional specialty (68%).
• WFUV ranks #1 for the percentage of listeners who are college graduates or more (70%).
• WFUV ranks #1 for percentage of listeners who own a home valued at $500,000+ (40%).
• WFUV ranks #1 for the percentage of listeners who read the New York Times Monday-Friday (48%).
• WFUV ranks #1 for the percentage of listeners who attended live theater in the past year (70%).
• WFUV ranks #1 for people who spent $2,500 or more on their last vacation (45%).

Source: Scarborough Reports, March 05 - August 05, A 18+ Mo-Su 6am-12m

Win a Free Week

Enter for a chance to win a free week of underwriting announcements.

Support our Supporters

Links for all our current underwriters.

A few words from our sponsors...

"...we've been underwriting with WFUV for almost a year and what's been amazing about the WFUV audience is that they are so passionate about the radio station they become passionate about the organizations and businesses that support WFUV. So in fact, dollar for dollar it has been one of the best investments for the Neuberger Museum of Art ever."
- Bobby Knight
Neuberger Museum of Art

"The Botanical Garden became underwriters at FUV about a year ago and we've now done a couple of campaigns and we found that the results of those campaigns have just been phenomenal. The number of overall inquiries we've had for our program have gotten to the highest levels that they have ever been. I think WFUV certainly played a part in getting us where we are today."
- Jeff Downing
New York Botanical Garden

"In the past fifteen years I've owned record stores, been a partner in a music club in New York City, and been a presenter of concerts in the Tri-State area. I've always looked at WFUV to reach my targeted consumers. Those that are passionate about music support the artists they love, and are very supportive of the organizations that also support WFUV as well."
- Steve Lurie
Music Without Borders

Have you considered support of our web site? Underwriting on wfuv.org

To learn more about business support of WFUV,
email underwriting sales or call Shari Rosen Ascher at 718-817-4554.