Business Support of WFUV

To learn more about business support of WFUV, email underwriting sales or call Shari Rosen Ascher at 718-817-4554.

Why Become a
Corporate Underwriter
on WFUV?

• Unique Programming: There's nothing like us anywhere else on the radio dial.
• Loyal Listeners: Attentive WFUV-lovers, not "button-pushers."
• Our Audience: An extremely desirable group of sophisticated and well-educated listeners, hard to reach with traditional media.
• Coverage: We reach both the city and the suburbs, at suburban radio prices.
• You Stand Out: A clutter-free environment - we air only one minute of underwriting spots per hour.
• The 'Halo Effect': Seven out of ten public radio listeners say they are more likely to patronize companies that support their public radio station.
• Personalized Attention: We can help craft your message to suit public radio standards.

Audience Demographics

A little more about our listeners:

• 74% are between 25 and 54.
• 59% are men, 41% women
• 29% live in New York City, 71% in the suburbs
• 44% executives, managers, or professionals
• 79% attended college, graduated from college or have postgraduate degrees


• 64% attended live theatre in the last year
• 57% attended at least one movie in the last three months
• 42% visited a museum in the last year


• 46% have investments valued at $100,000 or more
• 63% made an online purchase in the past year; 30% spent $1,000 or more
• 76% donate money to environmental, cultural, human rights and relief organizations, and public broadcasting

We're number one!

• WFUV ranks #1 among all New York stations for the percentage of listeners with household income $150,000+ (28%).
• WFUV ranks #1 for percentage of listeners whose occupation is executive, managerial, or a professional specialty (68%).
• WFUV ranks #1 for the percentage of listeners who are college graduates or more (70%).
• WFUV ranks #1 for percentage of listeners who own a home valued at $500,000+ (40%).
• WFUV ranks #1 for the percentage of listeners who read the New York Times Monday-Friday (48%).
• WFUV ranks #1 for the percentage of listeners who attended live theater in the past year (70%).
• WFUV ranks #1 for people who spent $2,500 or more on their last vacation (45%).

Source: Scarborough Reports, March 05 - August 05, A 18+ Mo-Su 6am-12m

Sample underwriting announcement (:20)

Oxford Health Plans joins you in supporting WFUV. With more than 1,400 employees throughout New York, Oxford puts innovation into practice every day to serve its members and the members of the community. Oxford Health Plans, "there is another way" - preventive and practical resources on the web at oxfordheatlh.com.

Sample underwriting announcement (:10)

Stamford Center For The Arts joins you in supporting WFUV. Dar Williams and Shawn Colvin perform on November 21 at S.C.A.'s Palace Theater. Tickets at telecharge.com.

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A few words from our sponsors...

"Since Friends of Animals has been a WFUV underwriter, thousands of WFUV listeners have expressed an interest in FoA's work by visiting our Web site and donating to our efforts. It's especially gratifying to reach WFUV's high-caliber, dynamic audience at such affordable prices, and to receive such incredible rewards from our association."
- Priscilla Feral
President, Friends of Animals

"For Rough Guides, WFUV has become an extremely valuable partner. Their staff is creative, attentive and committed. Their programming is essential. Their market reach is exceptional and provides a way for Rough Guides to reach an audience that would be difficult to reach via other means."
- Geoff Colquitt
Rough Guides Marketing Director for North America

"Our customers often thank us for supporting WFUV, and it's not often someone thanks you because they heard your business mentioned on the radio. We've had WFUV listeners from several towns away tell us they drove over to shop at our store specifically because we support the station."
- John Fix
Cornell's True Value, Eastchester, NY