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Simon Kirke

Morning Brief: September 8

Apples, fresh and rotten

Consumer tech-giant Apple is all set to launch the latest iPhone on Tuesday in Cupertino, California. Rumor has it they may drop a new “smart watch” as well. But while some techies are going wild following the rumor mill, most people seem to not even be able to tell the difference. Like in 2012 when Jimmy Kimmel Live tested people on the street about the “new” iPhone they were holding.